Pearson +
Building a student-driven, direct to consumer higher education product
Pearson wanted to create a direct-to-consumer app for higher ed students, given students' desire to find affordable and reliable educational materials. We are constantly supporting the improvement and growth of Pearson+ to continue this effort, but since its launch, students have responded very well, giving the app a 4.8-star rating in the Apple App Store.
Product Management, Accessibility, Learning Design, Program Management, Engineering, eCommerce, Brand, Commercial Product Marketing, Executive Leadership, Illustrator SamJi
Pearson wanted to create a direct-to-consumer app for higher ed students, given students' desire to find affordable and reliable educational materials. We are constantly supporting the improvement and growth of Pearson+ to continue this effort, but since its launch, students have responded very well, giving the app a 4.8-star rating in the Apple App Store.
- Evaluate current data and existing insights
- Work with product marketing and product partners to define business viability and desirability.
- Accessibility, legal, and copy audit of current product and content
- Deeply evaluate the competitive landscape
- Interview, engage and inform stakeholders
- Document key flows and develop wireframes
- Hold user testing interviews, surveys, and focus groups weekly
- Prototype and deliver scalable and consistent design artifacts
- User Acceptance Testing and polishing
- Iteration and rediscovery
- Evaluate opportunities for growth
- The cost of reliable, accessible, and modernized educational material is the number one complaint we hear from students.
- We needed to consider and elevate all content formats within Pearson's extensive library, from PDF to HTML formats, to a consumer-grade experience.
- Existing tech debt needed to be considered in planning and execution while keeping an innovative mindset.
- Students are still getting comfortable reading and note-taking within a digital environment. They see a huge benefit in the tactile experience of writing as a form of study.
The power of opening a dialogue with users within an iterative mindset can fundamentally change the way the consumer views a company, we turned 1-star reviews to 5-star reviews by forming relationships with students and taking their feedback to heart, allowing them to see improvements quickly. Nothing is done, ever. You can be proud of imperfect.
